How to Check What AI Says About You
Dil Phagura, Co-Founder and CEO of AI Reputation An executive called me three weeks before a close. He had not found a new article, and nothing on page one of his name had changed in a...
Writing
Published under my own name
I publish under my own name on Medium, WordPress and Blogger. Everything published so far is collected below, newest first, and every link goes to the original.
I write about how a person is found, described and judged online, and about what actually moves when somebody sets out to change that. Nearly every piece starts from the same situation. A name is typed into a search box or into an answer engine, and what comes back was not written by the person it describes and cannot be edited by them. Sometimes it is wrong. Sometimes it is accurate but long out of date. Very often it is somebody else entirely who happens to share the name.
The writing works through what sits underneath that. How search systems decide which pages belong to which person, and how easily they get it wrong. Why answer engines compress rather than list, and what that changed about the old habit of pushing an unwanted result further down a page. What removal can reach and what it cannot. How the material a person publishes under their own name is read by systems that have no way to ask a follow up question. Where data brokers fit, and what is actually available to somebody who wants their details taken down.
I try to keep it concrete, because the abstract version of this subject helps nobody who is living inside it. Where a piece draws on work I have done, the detail is generalised so that no one is identifiable. None of it is a pitch, and none of it tells you what any particular situation will end up doing.
The Difference Between a Search Problem and a Trust Problem
Two people with nearly identical search results almost never need the same work, and knowing which is which is the whole job. How bad is this, on a scale of one to ten. I get some version...
Your Name Is a Search Query Now
Before most first meetings now, somebody types your name. What comes back is assembled by structure rather than by accuracy, and it is being read as an interface.
Why Suppression Alone Stopped Working in 2026
Suppression assumed a list, where pushing a result down the page effectively removed it from view. Answer engines do not present a list. They read widely and compress what they find into a paragraph with no visible order, so what the material says now matters more than where it sits.
What AI Answer Engines Get Wrong About People With Clean Records
A spotless record does not protect you from a summary that borrows its tone from the company your name keeps. A physician sent me a screenshot in the spring. He had asked an assistant what...
The channels
Where the writing lives
Reading is one thing, your own name is another
Tell me what comes up when you search it.