Media

Media enquiries

Reach me directly. I will explain how this work actually operates, including the parts of it that do not work, which is usually the more useful half of the answer.

Contact

Getting hold of me

I will speak to any of the subjects below on the record. I will not discuss a client, name one, or confirm whether somebody is one.

Dil Phagura standing outside an office building.

On the record

Subjects I can speak to

  • How suppression actually works. Why a damaging result holds its position, what moves it, and why deletion is almost never the mechanism people assume it is.
  • What data brokers hold. Where personal records come from, what removal involves in practice, and why the same records reappear after they are taken down.
  • How AI answers describe people. What a language model does with a name, where its summary comes from, and why it can differ sharply from what page one says.
  • Why a founder and a firm share one reputation. Search the company and you find the people. Search the people and you find the company.

Biography

Ready to run, no editing needed

Written in the third person so it can be used as it stands.

Dil Phagura is the CEO and cofounder of AI Reputation, Inc., an AI native online reputation management firm. His work covers online reputation, personal branding, privacy and data removal, and how search engines and AI systems describe people. He writes under his own name about how people are found, described and judged online, both by search engines and by the models that now summarise them.

Read the writing or see what the work involves